The custom and behavior of consumers have been revolutionized by technological advancements on mobile devices. Research firms have conducted studies and found out that mobile applications consume more than half of the total time spent on mobile gadgets. As mobile apps continue to grow by the day, it is imperative to learn what to avoid when Developing mobile apps online.
7 Common Mistakes you and your company need to steer clear of:
Stereotyping Your Mobile Experience
A reason why mobile apps don’t last long is that some developers fail to think outside the box and create mobile apps whose functions are almost identical to desktop versions. In order for the app to reach longevity in the industry, people developing mobile apps online must aim to provide a different kind of experience to its prospects. Mobile apps should be unique in ways users will be able to quickly access them rather than just looking at a smaller adaptation of a website.
Failing to Use its Marketability
No matter how promising your app is but you failed to use a marketing plan for your mobile app, you won’t have enough edge versus your competitors in the market. Every mobile app developer must know the best line of attack to reach their target audience. They must find means to bridge the gap between the brand and its customers through e-commerce and in-app promotions.
Neglecting the Importance of User Engagement
The number of people who own handsets these days is much higher than the previous years. It goes to show that people now use mobile devices as part of their daily habit. Reports say that people have a 30-hour average monthly exposure to these devices. App developers must be sure to create an engaging kind of app to make users want to routinely utilize the app.
Presuming High Retention Rates
Although there are countless mobile apps found on every device’s app market, there are applications that people don’t even bother to click after they download them. Most people lose interest on some applications at some point and one major problem companies face is survival in the marketplace. Retention can be developed through push notifications and in-app messaging.
Doing Away with Analytics
Analytics gives company owners an insight on how connected the users are. The graph found on the digital interface allows them to see the trends of the application’s user engagement. This makes companies aware of how they could do better to give the best mobile app experience for all.
Providing Vague Information
Users must always be aware of the turnaround time for upgrades. Mobile app developers must avoid giving an unrealistic time frame when fixing glitches. Companies must give customers a time range when they should expect the app to be up and running again. Companies should notify their users of any feature costs and be able to provide an explanation as to why they have such costs.
Holding Back on Wireframes
When developing mobile apps online, companies must have a developer who is equipped with wireframes. Wireframes are used to help put forward a prototype of your app. This way, you will have a feel of how it will be received by the public once it goes live.
Developing mobile apps online is a big industry today. If you want a peek of how these businesses are doing, check out http://vace.uky.edu/events/resources/2016/Mobile%20apps%20presentation.pdf.
Avoid the biggest mistakes when developing a mobile app for your brand. Tap the pros who are Developing mobile apps online. Visit www.mobileappsdevelopment.co for our quick guides how to do it.